Consumer Decision Making Process Problem Recognition

Homework Assignment 1: Consumer Decision Making Process Problem Recognition When I was first introduced to the idea of longboarding, I thought that it was just a different type of fancy skateboard. As an individual who was not very good at skateboarding, I was skeptical of even trying the product out. However, after experiencing it for myself and hearing countless amounts of positive feedback about it, I began to consider getting one of my own. As a college student, getting a longboard of my own was no easy task being that funds were (and still are) quite limited. But after weeks of borrowing longboards from friends and contemplating whether to get one or not, I finally reached the decision that I was going to get one. This decision†¦show more content†¦When it comes to information searches, there are two categories including internal and external. Internal information searches mostly deal with the recalling of information in memory, which consists of what you have experienced and what you have conceptually gathered (Hawkins Mothersbaugh, 2010). On the other hand, external information searches seek information that is from an outside environment (Hawkins Mothersbaugh, 2010); this includes information that is non-marketing controlled such as information from friends/family, or marketing controlled such as information from brands or companies. In my experience, the guiding source of information that guided my information search was external information that I gathered from friends and family members who either own a longboard or had one previously. However, the other important component that came into place was what information I found on my own that. Since I was new to the idea of longboarding, I began researching the topic in general before I recognized my need for it. I continued to do research centered on longboarding all together to help gain a better understanding as well as continuing to talk to friends and family with more experience. Alternate Evaluation Based on the information that I externally gathered from my own research and friends and family, I started to narrow in on what I beganShow MoreRelatedConsumer Behaviour And Decision Making Process Essay1264 Words   |  6 Pagesliterature based on the order of the objectives. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature, contributions, weaknesses and gaps in the existing literature were identified. 2.2. Theoretical review While consumers/buyers have existed for thousands of years, consumer behaviour research really began after World War II. 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The input stage influences the consumer’s recognition of a product need and consists of 2 major sources of information: 1) the company’s marketing efforts (product, price, promotion and price) and the external sociological influences on the consumer (family, friends, neighbours other informal and non-commercial sources, social class and cultural and subculturalRead MoreThe Harley Davidson1431 Words   |  6 PagesConsumer buyer behavior refers to the buying behavior of final consumers-individuals and households that buy goods and services for personal consumption. All of this final consumer combine to make up the consumer market. The American consumer market consist of more than 300 million people who consume more than $13 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. The world consumer market consists of more than 6.6 billion people who

Thesis Sample Free Essays

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COM******* About This File Resolution: 1280Ãâ€"720 Run time: 26 seconds Codec Used: photo jpeg File Type: Quicktime Created by: Logan Kenesis Programs Used to make it: After effects Cinema4d Thank you for downloading i hope you enjoy it If you like the art here at givemefreeart. com Help Support Us here is how 1. Make a donation 2. Sign up for our Newsletter on the homepage 3. Participate in the forums 4. Comment on the files you download 5. Link to our website in your projects or on your website If you have any questions or suggestions please post them in the forum here http://givemefreeart. om/phpBB3******GIVEMEFREEART. COM******* About This File Resolution: 1280Ãâ€"720 Run time: 26 seconds Codec Used: photo jpeg File Type: Quicktime Created by: Logan Kenesis Programs Used to make it: After effects Cinema4d Thank you for downloading i hope you enjoy it If you like the art here at givemefreeart. com Help Support Us here is how 1. Make a donation 2. 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I would remind you that extremism in the defense o Essay Example For Students

I would remind you that extremism in the defense o Essay f liberty is no vice! And let me remind you also that moderation in the pursuit of justice is no virtue!Even at the beginning of his career, Goldwater adhered to conservative principles such as balancing budgets and limiting government. In fact, so successful was the new council that speculation soon mounted about the political future of its charismatic vice chairman. Although his uncle and father were both Democrats, Goldwater was a Republican because, he said, the Democrats had ruled Arizona with an arrogance that offended me.During his first term in the Senate, theSaturday Evening Postdescribed Goldwater as aggressive, articulate, colorful, and having more leadership potential than any other Republican in the past decade. HYPERLINK http://www.heritage.org/research/reports/2014/07/barry-m-goldwater-the-most-consequential-loser-in-american-politics l _ftn7 Goldwater became an outspoken critic of organized labor and its corrupt bosses like the Teamsters Jimmy Hoffa. He declared his o pposition to the concentration of power in any hands, whether of government, business, or labor. He constantly defended the independent entrepreneur and the small businessman, warning that any government big enough to give you everything you want is big enough to take away everything you have. HYPERLINK http://www.heritage.org/research/reports/2014/07/barry-m-goldwater-the-most-consequential-loser-in-american-politics l _ftn8 Goldwater was keeping his oath to support and defend the ConstitutionFirst, Goldwater declares that welfare ought to be a private concern promoted by individuals and families, by churches, private hospitals, religious service organizations, community charities. Goldwater understood that dependence on government support would do irreparable harm to the American character. In foreign policy, he proposes a seven-point program (excluding the use of nuclear weapons) to achieve victory in the Cold War, beginning with the objective of not merely fighting Communism, but winning the struggle. Goldwater had the wisdom to focus on total victory, an objective which succeeding conservatives, especially Ronald Reagan, would follow successfullyThroughout the 1964 campaign, Goldwater was unfairly attacked as a racist. He was called a hopeless captive of the lunatic calculating right-wing extremists by baseball legend Jackie Robinson. Civil rights leader Martin Luther King Jr. declared that if Goldwater were elected, the nation would erupt into violence and riots, the like of which we have never seen before.The major reason for the extremist rhetoric was Goldwaters reluctant vote, on constitutional grounds, against the Civil Rights Act of 1964. Goldwater, who had voted for the 1957 and 1960 civil rights bills, wanted to support the 1964 act but objected to two of its provisions: Title II (public accommodations) and Title VII (fair employment).

Inner Darkness Essays - Literature, Fiction, Culture, Orientalism

" Inner Darkness" Inner Darkness Reading Joseph Conrad's Heart of Darkness is a true study of how men come to lose their hope in humanity. It also displays the overtly cynical and sometimes racist and purist overtones that plagued Europe in its early days. During a cruise along the River Thames, Charles Marlowe reminisces on his days sailing through Africa, and how the experience has shaped his life. The supporting players in his life, and his selective memories of each one, paints a picture of the unknowing, rather prejudiced man he was before, and the wiser man he has become. In Joseph Conrad's Heart of Darkness , a combination of orientalism's view of "the other," feminism's patriarchal socialization, and Friedrich Nietzsche's nihilistic theories illustrates how overall prejudice leads to a fear of the unknown and clashes between cultures. Rather than trying to understand the natives, Marlowe and his colleagues take a position of control and sometimes antagonism towards them, leading to a realization that they have been sheltered by their Occidental lifestyles and missed out on vital life experience. Their only relation to the white man is as slaves, and to Marlowe, this is precisely how it should be. Watching the African-American rowers, he remarks "'We had enlisted some of these chaps on the way for a crew. Fine fellowscannibalsin their place'" (Conrad 35). What does Marlowe truly mean by this last portion? Is he simply happy for the extra hands, or glad to see black men working for the whites as they were meant to do for so long? Edward Said's discourse on Orientalism strongly supports the latter. In his essay, simply titled "Orientalism," he notes that the dynamic between whites and Orients "[Is] a relationship of power, of domination, of varying degrees of a complex hegemony" (Said 1870). And we do not help that relationship at all by using phrases such as "in their place," which only serve to bring the Orients down and strain the already complex relations that exist between the two parties. Because of this, the few complimentary gestures extended towards the natives feels slightly less significant and makes the contrasting portrayals all the more representative of Marlowe's lack of understanding. Although he considers the black sailors to be "in their place," he still extends the occasional expression of sympathy. Watching the slaves practically on their deathbeds, he marvels that "They were not enemies, they were not criminals, they were nothing earthly nownothing but black shadows of disease and starvation'" (Conrad 11). The word "shadows" says a good deal about how the blacks had been treated even before illness consumed them. Even watching them seconds from death, Marlowe cannot seem to get away from seeing in only the most negative terms possible. It seems to indicate that once they are gone, what little sympathy he has for them will cease, and they will be all but forgotten. In his own essay on Heart of Darkness , Chinua Achebe mentions Conrad's "[Bestowal] of human expression to the one and the withholding of it from the other" (1616). Indeed, the black characters remain all but wordless for most of the story. Even the portrayal of the African coast is plagued by obscurity, and treated as otherworldly when compared to Europe. In her article "Unspeakable Secrets," Anne McClintock describes Marlowe's first view of the coast as "[A] struggle that goes beyond the question of perception and involves the very stuff of language itselfAfrica is protean and featureless' because it has withdrawn beyond the horizon of new language" (41). Knowing the historical context, the reasoning could be that the whites have kept the inhabitants in their place for so long that speech has completely escaped them. The problem is that by depriving them of their faculties of speech, Conrad has upset the balance between Apolline and Dionysiac contrasts, as detailed by Nietzsche in The Birth of Tragedy. He describes the differing ideals with "[The] Appoline art of the imagemaker or sculptor ( Bildner ) and the imageless art of music, which is that of Dionysos " (Nietzsche). There must always be a certain contrast between the simple and Appolinic themes and the more bombastic, Dionysiac scenes, something that Marlowe seems

The Current Poverty Lines †Economics Essay

The Current Poverty Lines – Economics Essay Free Online Research Papers The Current Poverty Lines Economics Essay In 1996, the United Nations designated that year as the International Year for the eradication of poverty; unfortunately poverty statistics for 1996, as reported by the National Council of Welfare, show that Canada came nowhere near to meeting that goal. Living in poverty is more common among families in our community than we believe. Everywhere you go, there is always some homeless person asking you for change, or you hear about another family on the news asking for help because they cant pay their bills, or are getting evicted from their home. Another surprising statistic was that between 1989, to 2000 Hunger Count 2000 reported that the food bank use had grown an astonishing 96%; granted Toronto is largely overpopulated, with a vast number of poor families, but that number is just ridiculous. Toronto is a very large and expensive city to live in, but families who are poor, live way below the poverty line. For example, a family of four which is living in Toronto with an income of $35, 455 in 2001 would be living below the poverty line, contrary to the same family living in a small town would not have been below the poverty line, unless their income was less than $24, 502. This surprising statistic from Statistics Canada may suggest that many families might actually be choosing to live in poverty because of the fact that they live in a larger city, and if they moved to a smaller town, they would no longer be living below the poverty line. However, this is the wrong perception to take on poor families; most of them cannot even afford to move because they would not be able to find jobs somewhere else, possibly because of their lack of education. Also, most family’s pre-tax income is less than $25,744 which according to Stats Canada, is living below the poverty line. Poverty does not only affect specifically families or adult individuals, there are many children in Toronto today who are living below the poverty lines. Child poverty rates for children under 18 in Toronto went up between 24% in 1990 to approximately 31%-36% in 1995 and are still relatively at the same percentage today. The following graphs are perfect examples of how child poverty has been steadily increasing over the years in Toronto. In 1995 the number of poor families was 94,430 and in 1998 there were 99,940 poor families in Toronto. Another very surprising statistic from Statistics Canada is that in Toronto, one quarter of families with children are poor. This means that about 25% of all families in Toronto struggle to put a meal on the table for their children everyday. It’s because of the lack of income of poor families that places the Daily Bread Food Bank in Toronto, which is the largest in Ontario, is now a permanent necessity for many families and individuals. This clearly shows that a lot of families with children need to rely on food banks just to live. They almost have no money to spend on groceries, and most of their earnings go towards their children’s clothing and education. At the end, the children end up suffering the consequences of living in poverty anyway. In 1990 the median income for a lone parent with children was approximately $30,000, and two parents was approximately $65,000. In Toronto in 1998 a lone parent with children made $25,000, and two parents with children made approximately $55,000. This statistic from Statistics Canada clearly shows the rapid pace at which more and more families are in Toronto are continuing to fall below the poverty line and are getting poorer and poorer. The graph below illustrates the various types of families which live in poverty, such as single household parents, to a full family of four. This graph clearly shows that the number of single parent mothers under the age of 65 with one to three children generally has increased over the years. A number of economic factors can contribute to such shocking statistics. One main one is that the middle class people are almost non existent in today’s society. Nowadays, there is only the rich, and the poor, the rich simply seem to get richer, and the poor as u can see from the stats, just continue to get poorer. Also, another economic factor which is actively participating in the increasing number of people living in poverty in Toronto is the number of immigrant families in Toronto. A surprising finding by United Way is that immigrant families accounted for two-thirds of the totally family population living in higher poverty neighborhoods. Also, there has been an enormous increase among immigrant family population who are living in higher poverty neighborhoods, almost 484%. In 1981, there were 19,700 poor immigrant families, compared to 115,100 in 2001. Rent also has a big impact on family’s living in poverty. The graph below clearly shows that there is a large incre ase from 1991 to 1995 in the number of households spending more than 30% of their income just on rent. Poverty in Toronto is a major issue and there are many factors which contribute to the vast amount of families and individuals who live below the poverty line. The poverty rates evidently, as unfortunate as it may seem will most probably continue to rise in Toronto and there has been no sign of it declining. Research Papers on The Current Poverty Lines - Economics EssayThe Effects of Illegal ImmigrationInfluences of Socio-Economic Status of Married Males19 Century Society: A Deeply Divided EraPETSTEL analysis of IndiaPersonal Experience with Teen PregnancyStandardized TestingTwilight of the UAWThe Relationship Between Delinquency and Drug UseAssess the importance of Nationalism 1815-1850 EuropeMarketing of Lifeboy Soap A Unilever Product

The Devil in the White City - Discussion Questions

'The Devil in the White City' - Discussion Questions The Devil in the White City by Erik Larson is a true story that takes place at the 1893 Chicago Worlds Fair. Spoiler Warning: These book club discussion questions reveal important details about the story. Finish the book before reading on. Why do you think Erik Larson chose to tell Burnham and Holmes stories together? How did the juxtaposition affect the narrative? Do you think they worked well together or would you have preferred to read about just Holmes or just Burnham?What did you learn about architecture? What do you think the fair contributed to the architectural landscape in the United States?How did the Chicago Worlds Fair change Chicago? America? The world? Discuss some of the inventions and ideas that were introduced at the fair that still impact life today.How was Holmes able to get away with so many murders without becoming suspect? Were you surprised by how easy it was for him to commit crimes without being caught?What ultimately led to Holmes capture and the discovery of his crime? Was this inevitable?How did Holmes hotel contrast with the buildings of the Worlds Fair? Can architecture reflect goodness or evil, or are buildings neutral until used?How did the White City contract with Chicago, the Black Cit y? What do you think of Holmes claim that he was the devil? Can people be inherently evil? How would you explain his strange allure and cold-hearted behavior?Burnham, Olmsted, Ferris and Holmes were all visionaries in their own ways. Discuss what drove each of these men, whether they were ever truly satisfied, and how their lives ultimately ended.Rate The Devil in the White City on a scale of 1 to 5.

Major factors in managing construction of house Assignment

Major factors in managing construction of house - Assignment Example The completion of any project is the successful conglomeration of many factors. Construction of house is also no exception to this. The following factors must be taken care of by the project manager in the ensuring that all activities are completed in time. License from the authority for the construction Availability of wood, nail, gum, plumbing material, wiring material, curtain, carpet etc Availability of Labour Efficient use of resources Completion of each activity in time so that the project can be finished as desired (i)Discuss the advantages and disadvantages of network and the WBS. Advantages of Networking Helps the project manager to concentrate their attention to the critical activities and their completion in time Provides the best way of planning and scheduling a project Give complete information about duration, slackness etc of activities Suggest areas for increasing efficiency and reduction of costs Helps to formulate new schedules and when the existing schedule cannot be met Minimizes delay in completion of the project Disadvantages of Networking The realistic time estimates are not obtained. In the case of new and non-repetitive type of projects, the time estimates are more often mere guesses It is not easy to develop a clear logical network in some cases The level of network details cannot be determined properly in some cases. The level of details varies from planner to planner depending on the judgment and experience Lack of trained personnel in the network methodology. Advantages of WBS Allows the project manager to understand the scope of the project Facilitates the manager to understand the various activities, sub activities and their completion time It provides the frame work to understand the planning and controlling cost of the project It can be revised as and when required by the manger Disadvantages of WBS In case of some projects, certain activities cannot be delineated from other activities because of overlapping The exact deliverables need not be estimated with accuracy in case of all projects The philosophy of WBS preparation may change from firm to firm. (k) Integrate WBS and OBS for the project Responsibility Assignment Matrix (RAM) Performing Department Landscaping Foundation Siding Roofing Plumbing Finishing Project Manager (Andy) Plastering Framing Wiring Skylight TV Antenna Painting Make Curtain Lay Carpet Builder ( Joseph) X X Electrician (John) X X Plumber (Tony) X Handyman (

Comparing Essay Example | Topics and Well Written Essays - 500 words - 2

Comparing - Essay Example In the meantime, because His passing is a certainty of history, its otherworldly importance is not profound and secretive. For instance, by portraying Christ as "the Lamb of God, that takes away the transgression of the world," it tells us that His passing was a wrongdoing offering, and reparation for our wrongdoing. In the meantime, by letting us know "there is none other name under paradise given around men, whereby we must be spared," it makes it clear that there is no pardoning separated from confidence in Him. Even more along these lines, according to the Copelands Enfleshing Freedom, the demise of Christs obliges creature relinquish, those reparations were organized for our profit, as a method for helping us to comprehend the hugeness of Christs passing. Overall, in light of the fact that those offerings indicated forward Christs give up, all who offered them accepted Gods guarantee of pardoning in Christ. Moreover, as Paul demonstrated in the third section of Galatians, it was confidence in that guarantee (not the blood of bulls and goats) that brought absolution and salvation. Pope Benedict explained that how we comprehend the Eucharist relies on upon the spot of the sum of our formal festivals, in the real lives of the Christian group. What are the lines of association between our minutes assembled in corporate, formal petition to God and the nature of our living? We need to pose these questions in light of the fact that we have made such critical claims about the vitality of love in Christian life (Demarest, 9-11). He revealed that we as Christians claim that assembling approximately God, in recognition of God, to be a gift of God, to accept the endowment of Eucharist weaves the get together with the precise life of God. We guarantee that interest in ritualistic remembrance, in the consecrated life, completes in us what the ceremonies connote cooperation in the exact

Internal Controls Essay Example for Free

Internal Controls Essay The Company that held the most appeal and most overall steady growth of success was Amazon. com Inc. This company has had losses recently, but overall it has held firm among its management and profitability. The annual report for Amazon in the e-campus library showed phenomenal coverage for over the last fifteen years of reporting financials. In 2013, it has been ranked number 49 and the reason behind it is the technology factors of creating the Kindle Fire, which sold tremendously. The company’s earnings in 2013 has been in the billions. In 2012, the company made over $61 billion. That was a 27% increase due to the technology software that the smaller Kindle Fire introduced. Prime Instant Video Selection among Amazon which originated in 1998 has been steady with its growth. Now, as the Prime Video Selection makes its way into the spotlight within amazon. com for consumers, the results or profits are estimated to be outrageous for the company. Amazon. com not only has a company in the United States, but as well internationally. Electronic technology has allowed Amazon. com to start out as a small company and skyrocket and become a leading seller and company in America today. Digital media has expanded over 23 million people in television, books, and magazines. The company is doing exceptionally well. The company has over 88, 400 full time employees and shareholder numbers are at 3,075. ( University Library, Phoenix University XACC/210 May 29,2013 ) The company is an electronic shopping catalog type of business and its Internal Controls extend from management to data entry sophistication. I would think that since the website doesn’t give a precise use of how internal controls are conducted I would have to go with Enterprise Risk Management. This Internal Control is a type of software that links accounting and administrated functions into a total record keeping and reporting system that can be overlooked by management as well as the board of directors in that company. Often the board of directors, whose duty it is to oversee the ethical and commercial operations of a company and set policy, will access the ERM through their own intranet that allows them a secure online venue where they can review the companys books and operations, upload their own documents, make notes and discuss the company in private. Securities and Exchange Commission: Managements Report on Internal Control Over Financial Reporting and Certification of Disclosure in Exchange Act Periodic Reports) Overall I think that Amazon has good management internal controls pertaining to the type of business that it is. There are quite a few of employees, so management within this type of internal control can establish good reliability.

Viscocity of Alkanes Essay examples -- Papers

Viscocity of Alkanes Introduction When dealing with fluid/mechanical systems, it is important to know what affects the rate of descent of an object through a liquid. There are many factors that affect the descent of an object through a liquid such as: 1) Temperature of the liquid 2) Mass* of object 3) Size/surface area of object 4 Viscosity of liquid 5) Angle of descent Temperature I would like to investigate the correlation between temperature and time of descent. Reading suggests that the colder the liquid the longer it will take for the object to reach the bottom. Mass*& Surface area/size Gravity accelerates at 9.81 ms-1 independent of mass. Hence increasing the mass will not affect the experiment of surface area. Thus using an object of various sizes it would be possible to investigate the proportionately of size on the descent of the object. Viscosity I feel it is important to investigate the affects of how a more viscous liquid would impede the progress of an object descending through a liquid. Therefore I have included this factor into my investigation. Angle of descent I would like to observe the affects of the object descending at an angle. Such at sediment in a bottle is there a way in which bottles should be stored that may hasten descent? Aim To investigate the rate of decent of an object falling through a liquid (simulated by a ball bearing) and investigate some of the factors that will affect this. Summary I have completed this investigation by using many simple experiments to reach a firm conclusion on the rate of decent of a ball beari... ...ment 2 this was also 40-60. Therefore I would be able to conclude with a third liquid that it may be possible that the liquid does not effect the point in which a ball bearing reaches its terminal velocity. However I can conclude that the size of the ball bearing and also the mass does not effect where it reaches its terminal velocity. As you already know, if two objects of the same size but with different masses are dropped from the same height they will descend and hit the ground at the same time. It is only air resistance that will affect the descent if the objects size is slightly different. I can relate this to my experiments in finding the terminal velocity of the ball bearings through the liquid, and therefore explain why the occurance happened with only a slight varience with the very large ball bearings.

Laertes to be cordial with everyone Essay

This line tells us once again that the man who listens more but talks less is more prosperous and successful. He also tells Laertes to control his temper if anyone rebukes him. Even here Shakespeare has used personification as he describes ‘ear’ and ‘voice’ as things that can be given. When he says ‘take each man’s censure’ he is telling Laertes to hear out everybody’s opinion but not to voice his own regarding anything. Shakespeare uses the words ‘give’ and ‘take’ almost everywhere in this speech. Polonius also says, ‘Beware of entrance to a quarrel. ‘ This is an important lesson for Laertes and for the reader too. It is important to Laertes because he is going away to a foreign country where he does need friends not enemies. The word, ‘beware’ signals a warning, which shows us the importance of the usage of this word. The word, ‘entrance’ means starting. It is important it highlights the way Shakespeare highlighted certain actions by using more figurative language. He tries to tell us and Laertes that it is not not not not important not to start a quarrel nor should anyone ‘enter’ a quarrel. This can be compared to the next phrase in which he also tells Laertes to be cordial with everyone. Polonius also asks Laertes to stay away from the common folk when he says, ‘Be thou familiar, but by no means vulgar. ‘ This line means that he should be familiar with everyone’s habits and thoughts but not be too friendly. He is also trying to tell Laertes to be pleasant with his dealings with people but not to be too cheap among common people. It is this moral value that we can only partly accept and learn. It is correct that we should be pleasant in our dealing with people but the fact that we should not mix with the common people is wrong. It shows us that the higher class of people in the Victorian era did not respect or accept the commoners as a part of society. This is in fact the only place where we have to learn the opposite. We should learn that it is not a disgrace to blend in with people who have less money or less food. We can see that Shakespeare has used a strong word, ‘vulgar,’ in describing the lower class of people. The use of this word shows us the feelings of the aristocrats. It tells us how we should respect all kinds of people however poor they may be. It also adds to the lesson that if he has to stay away from all kinds of quarrels and fights he should be warm and cordial in his dealings with everyone. During the speech Polonius also communicates the importance of saving. This is expressed when he says, ‘Costly thy habit as thy purse can buy, But not expressed in fancy; rich, not gaudy For the apparel oft proclaims man. ‘ In this line we come to learn a very important lesson that is even important in our daily lives today. Polonius imparts to his son not to wear any attire that is expensive, extravagant flamboyant ostentatious. He should always be moderate reasonable in his spending and only buy things that are within his limits or that which his â€Å"purse can buy†. We see Shakespeare use of figurative language in this line as he personifies the purse to something that is capable of buying things. However it is important to understand that Polonium also meant for his son to dress well â€Å"For the apparel oft proclaims man† as the quote signifies. Further in the speech, Polonius also tells Laertes something that has become one of the most famous lines in our time. Laertes is advised by his father to be, ‘neither a borrower nor a lender is. ‘ This, of course has a lot of moral value whether it be in the Victorian era or the modern era. It shows us that Polonius tells Laertes to guard against excessive spending. He should never spend money to an extent that he will be in depth and will need to borrow money. He should not even help anyone during their times of need. This shows us that Polonius was indeed a very selfish character and also tries to tell his son to be so too. In a way he is noble also because he lives within the limits of what he can buy and imparts this knowledge to his son. This can be compared to the previous lesson in which he tells Laertes not to buy fancy or rich things so as to spend all his wealth. We can see how Shakespeare links the two ideas to seem as though they are the same. The word, ‘costly,’ in the first idea and the word, ‘borrower’ in the next makes the association. It is important for us to realize the importance of wealth in our lives as Shakespeare does and tries to convey this to us. He also tries to show us the consequence when he says, ‘For loan oft loses both itself and friend. ‘ This piece of knowledge tells us just how one must socialize. It also shows us that borrowing or lending money can be disastrous for a friendship. It is quite obvious that Shakespeare is trying to convey to us the importance of a good friendship that is not plagued by money. Another lesson that Polonium gives to his son is- ‘this above all: to thane own self be true,’ and also says that if Laertes does follow this then he ‘canst not then false to any man. ‘ This piece of wisdom is quite important in society today. It is our conscience that we should answer to at the end of the day and not any one else. If we are true to our conscience then we will be true to everyone around us. Here again Shakespeare stresses on the fact that we should not lie, quite contrary to the opinion that he promotes lying when Polonius tells Laertes to keep silent about certain aspects. This truly displays the way he has portrayed his genius. He manages to tell us to be diplomatic but not to lie. The lessons learnt from these speeches apply to our everyday life also as they highlight how we should act and our moral values and conscience also comes into question here. Both Laertes and Hamlet are loving sons to their parents. In fact Laertes is a foil to Hamlet. Both are young men who have had their fathers murdered and both seek revenge. The difference between them is that while Laertes is hot blooded , active and seeks immediate revenge Hamlet thinks over the moral rightness and wrongness of his actions but the end result is the same-that by seeking revenge, by taking God’s justice into their own hands and by seeking to destroy another human life both young men are killed . So what is Shakespeare’s message and advice to us? Not to seek revenge? Not to take the law into your hands however justified it may be? But to avenge your father’s death and to destroy the murderer of your father, is it not the duty of a son and a matter of honor? This is something that Shakespeare does not give a conclusive solution to. He leaves it to us, people of different societies and different periods to make our choices and decisions based on our moral rules and the traditions and practices and conventions of the society that we belong to. But what Shakespeare seems to underline is that destroying another human life whether justifiably or not will have its consequences. Hamlet also explores the theme of friendship and loyalty. Among the hundreds of young men that Hamlet could have as his friends he finds that only Horatio is to be trusted and valued. He has complete faith in Horatio. It is to Horatio alone that Hamlet confides all his secrets. Even on his return secretly from England after tricking Rosencrantz and Guildenstern; it is to Horatio that Hamlet narrates the whole sequence of events. At the end of the play when Hamlet lies dying and Horatio shows his loyalty to his beloved friend by preparing to die with him â€Å"I am more an antique Roman than a Dane. Here’s some liquor left. † Hamlet lays upon him the duty of clearing his â€Å"wounded name. † He enjoins upon Horatio the sacred task of making the world aware of why and how Hamlet came to meet his end â€Å"If thou didst ever hold me in thy heart, Absent thee from felicity awhile, And in this hash word draw thy breath in pain, To tell my story. † In contrast Hamlet’s friendship with Rosencrantz and Guildenstern are shown as false and contemptible. Rosencrantz and Guildenstern are young men who tried to take advantage of their friendship for Hamlet. They turned out to be Claudius’s spies and professed friendship with Hamlet for self advancement. And so Hamlet when he discovered the nature of the message that they were carrying to the king of England he substituted Claudius’s order with a fake one according to which it was instructed that Rosencrantz and Guildenstern be put to â€Å"sudden death , Not shriving time allowed. † Hamlet shows no regret or remorse for his deed. Infact he declares â€Å"they are not near my conscience. † Thus what Shakespeare is perhaps trying to teach us is that true and loyal friends are rare and precious. They are to be valued and honored. For every true friend that we have we may have double the number of false friends who will plot our downfall if it is to their advantage. Shakespeare’s message is therefore is to be wary of such false friends. â€Å"Hamlet† also contains lengthy discourses on man and how he is in every way the crown of creation. Shakespeare has used his wealth of poetic genius and shows his incredible mastery over poetic expressions when he describes the beauty of the earth and man as an exquisite piece of art. Looking at the star studded sky he waxes poetic. He calls the sky â€Å"This most excellent canopy,† â€Å"Brave o’erhanging firmament,† â€Å"This majestically roof fretted with golden fire. † Man itself is a â€Å"piece of work† that is to be admired and appreciated. Hamlet is full of admiration of this exquisite creation of nature and exclaims † What a piece of work is a man, how noble in reason, how infinite in faculties, in form, and moving how express and admirable, in action how like and angle , in apprehension how like a god. † Later in a discussion with Horatio Hamlet talks of who is an ideal man. According to him the perfect man is in whom passion and reason â€Å"are so well co meddled that they are not a pipe for fortune’s finger to sound what stop she please. † Hamlet considers Horatio as such an ideal man and through Hamlet’s intelligent, detailed and perceptive analysis Shakespeare is telling us about how man can become a â€Å"paragon of animals† by balancing emotions and reason. Hamlet is greatly empresses by Fortinbras and his adventures when he is told of how the Norwegians risked the lives of 20,000 men for â€Å"a little patch of ground that hath in it no profit but the name. † Hamlet comes to the conclusion â€Å"Rightly to be great, is not to stir without great argument, but greatly to find quarrel in a straw when honor’s is at stake. † Hamlet’s character changes during the course of the play. Towards the end especially after his violent confrontation with his mother we see the mellowing of Hamlet and how he slowly seems to be at peace with himself. Perhaps it is the fact that Gertrude and Hamlet has reached something of a better understanding that has given him this peace, because after the closet scene we see Gertrude being more supportive of Hamlet. She does not confide in Claudius the truth about Hamlet’s madness that he is not really mad but â€Å"Only mad in craft. † Hamlet acknowledges the presence of a higher power in our lives. It may have been his escape from death not once but twice that has built up a stronger Christian faith in him. He had on an impulse â€Å"rashly, And praised be rashness for it- let us know our indiscretion sometimes serves us well,† opened the official document entrusted with Rosencrantz and Guildenstern and made the astonishing discovery that Claudius himself has passed the order â€Å"That on the supervise, no leisure bated, No, not to stay the grinding of the axe, My head should be struck off. † On the same voyage he had escaped death a second time from the hands of the pirates. It is these experiences that had also had a chastening effect on him. Through Hamlet Shakespeare invites us to strengthen out faith in the omniscient when he says â€Å"There’s a divinity that shapes our ends, rough-hew them how we will. † Later in the same scene Hamlet reaffirms this that â€Å"There is a special providence in the fall of a sparrow. † This faith is established when he continues by saying â€Å"the readiness is all† which means that since no one knows what happens after death , it does not matter whether we die early or not. In a way Hamlet was committing himself in God’s hands and he shows an extraordinary wisdom, humility and maturity which are a lesson to all of us. In Act 5 Scene 1 Hamlet is seen in a mood of contemplation with the skull of Yorrick. Through the image of the skull Shakespeare conveys a powerful message. The picture of the young prince contemplating Yorrick’s skull is a universally recognized icon. The singing grave digger has a profound impact both on Hamlet and on us. He is amusing and terrifying at the same time because he is so full of life and so at home with death . His profession is dealing with something that we would not want to think about and very often struggle to make sense of. The grave digger is the one who has dug grave in which Ophelia is to buried. Soon he will deal with Hamlet, Laertes, with the king and the Queen and finally he will deal with us all whether we are somebody or nobody . Thus the grave digger is the assistant of that Great Leveller- Death. Hamlet says â€Å"Alexander died, Alexander was buried, Alexander returneth to dust; dust is earth; of earth we make loam. † Long before Alexander and Caesar, Claudius and Hamlet came into the world. The grave digger was busy and he will be at his work long after their brief exits and entrances. He has been there from the beginning of human history and will be busy until the final trumpet. Thus through the image of the skull and the grave digger Shakespeare presents a reminder to us about our mortality. â€Å"Hamlet† is the longest as well as the most complex of all Shakespeare’s plays. Hamlet the introspective, contemplative, intellectual and highly perceptive university scholar offers us a deep and profound examination into the nature of human life. The play deals with such eternal themes as death, the meaning and purpose of man’s life, the choices that are available to him and the choices that he should be able to make. Shakespeare does not offer any solutions either foe us or for Hamlet’s own problems. What he does is point out the strength and draw backs of each of the choices that Hamlet and we have made or are likely to make. In this way the play is not simply a plot with characters enacting certain specified rules but it is a manual about life providing us with knowledge, information, wisdom and values that would be an education for life through the medium of drama and therein lies Shakespeare’s greatness.

Abstracts 4 Articles Decision Making

Reading 1. 3 Jackall, R. (1988) Theories of decision-making process deliver to managers many essential tools such as risk and cost/benefits analysis, etc. which in tern routinizes administration. These tools cannot be used appropriately to manage of incalculable entities. The functional rationality approach is when activities precisely planned and estimated to reach some goal. This method is unlikely to be used by top managers because another important factors are involved such as ego or personal altitude.If there is no special procedure for a particular problem, manager should focus on how to turn a situation into the right way in accordance with expectations from their boss. Some managerial people cannot make their own judgments. Instead, they are looking up and looking around for someone else’s opinion and finally they rely on it because of personal fears or inexperience. Another example of it is the mid-level decision-making paralysis in many American companies when a mana ger is trying to avoid of making a decision. In the case of inevitable decision, he or she would engage as many colleagues as possible for self-protection.Many examples of recent administrative and economic problems within American companies have showed the tendency that managers are oriented to the short-term period when making decisions. This is due to the fact that MBA programs provide tools which are focuses mostly on a short-term attitude. The second reason would be that managers are under pressure for annual, quarterly, monthly and daily results and these factors push they out of thinking about the future, even though they realise that today’s minor difficulties could be tomorrow’s big crises.Managers are also aware of blame time and when things go wrong it is necessary to be protected from consequences. This is the reason why they gravitate towards this fear being punished rather than reflecting critically. Bureaucracy disrupts working processes into parts and t he results of the work therefore disconnected with the decisions, which had been made. Manager’s productivity depends on the position within management circle or their supervisors. There is no codes or systems for tracking personal responsibilities to be established.To be successful manager means to move quickly within the levels of managerial hierarchy. It protects from going into problems too deeply at every level. Example I worked for four years as an instrument engineer in the Natural gas industry in Russia. I was involved into the decision making process associated with planning resources and finances for further projects and discussions about engineering-related difficulties. Firstly, when the question was complicated and involves financial resources, I checked the parameters of equipment many times and sent the results to my boss.When I received the confirmation from him, I printed it out and managed the necessary signatures on it. I did not want to be responsible for any inconvenience because my boss has to carry out this kind of responsibility. It was extremely important for me as a lower-level manager to have the document that proves that all things are done in time and approved by middle-level manager. In case of inconveniences such as the late commissioning phase of facilities I showed the documents that all the steps were completed by me on time. Reading 4. 2 Â  Reason, J. (1990)The general view on accident’s causes within complex technological systems includes theoretical framework which is not only provides the data on how dangerous factors could be combined themselves, but also where and how to predict these tendencies and take necessary measures beforehand. There are many elements of production, which are also involved into accident causation. Fallible high-level manager’s decisions are a major contributing factor to an increase in risk, followed by the lack of line management, which in turn causes dangerous preconditions and unsafe acts (intended and unintended).The latter are based on human’s psychological characteristics and conditions and are described as a combination of both potential hazards and errors, which could cause injury or damage. Likewise, a trajectory of an opportunity includes all these factors plus safeguards and productive events. Each of these has a window of opportunity in terms of an accident incidence. Therefore damage is highly possible when this trajectory is crossing all the windows at all the stages of production. The safe operation control consists of two features – feedback and response.The theory points out that the most successful approach to manage the safety is by taken into consideration the failure types rather than the failure tokens. According to Westrum (1988) there are three groups of auctions – denial, repair and reform. The successful organization is taken actions in responding to safely data from the reform (bottom level). The fundament al distribution error relates to a personal incompetence of employee while on the other hand the fundamental surprise error is the situation when personal observation differs to a reality.Thus, taken into consideration these terms and experience from the past major accidents such as Chernobyl, the nature of a malfunction has to be considered not only as pure technical but also as socio-technical. The people’s contribution to accidents is dominating the machine failure risk. Example I investigated many serious accidents related to the natural gas transportation process. For instance, one emergency stop of the 3. 2-megawatt gas turbine was caused by the malfunction of a frequency meter. After an analysis of reports I concluded that technical maintenance of this device was conducted improperly.A responsible worker forgot to finish one procedure related to the metrology accuracy of this piece of equipment. Another example is when other gas turbine was stopped by alarm during norm al working cycle. The reason for that was unplanned and uncoordinated upgrade of its automatic control system (ACS). From my point of view, the modern technology is very reliable and ACS is highly faultness but social factors as well as poor decision making are of the major reasons for emergency situations. For instance, social factors in Russia are included a low salary and the lack of a proper education. Reading 6. Beach (1993) A descriptive Image theory focuses on people’s individual decisions rather than group ones, and it is directly opposite to prescriptive classical theory of making decisions. There are also three decision-related images (structures), which have to be possessed by a decision maker. The value image is based on personal principles, behavior and beliefs. These are the source for generating goals. Thus, the ultimate criteria for this is when the decision maker consider the values to be relevant. Therefore potential goals and actions, if they are inconsiste nt with the relevant principles, will be refused.The second image, which is called the trajectory image, includes potential goals, which have to be set and the third one, the strategic image, focuses on actions and plans that have to be performed for achieving targets. The important parts of the third image are tactic and forecast, which would be a crucial factors for monitoring a realisation progress of a particular goal. Decision-making process consists of two types of decisions such as adoption and progress which include the implementation of the compatibility and profitability tests.The compatibility test is based on both types of decisions and compares candidates to three images, whereas in contrast the profitability test relates to the adoption decision only and uses the outcome after performing the compatibility test. For instance, the compatibility test selects few candidates, who successfully crossed through a selection criteria and the profitability test therefore chooses the best candidate from the previous sorting. Another important part of the Image theory is the process of framing decisions which is the action when the goal is identified and the plan is alled back if one exists. The data from the practical research suggests that it is unlikely that the decision maker tend to change the selection criteria without changes in principles, goals and plans. Example I was involved into the process of interviewing new workers within the Natural gas industry. I had to employ personnel with sufficient technical knowledge and skills because they have to work within hazardous areas and on potentially dangerous equipment. As a team leader I was hoping to find highly qualified workers with extensive experience for an average amount of salary.After performing several meetings and consultations with potential staff within this salary category I concluded that no one was able to pass the criteria and possess theoretical knowledge and practical achievements from p revious work experience. Because of that I decided to change the working images by changing the criteria. Therefore, I focused on workers who possess theoretical knowledge with engineering ideas in complex. Although they did not have extensive experience, they satisfied basic criteria and were able to perform tasks within their role (maintenance and repair).And after this correction of principles I recruited staff for my team successfully. Reading 7. 3Â  Janis (1971) Groupthink is a way of thinking when members behave with a high level of concurrence and tend to adopt a soft line of criticism on colleague’s ideas or even on every critical issue. This is why they make inhumane decisions easily with serious consequences such as the huge number of people’s deaths. The more cohesive the group, the more the risk that the decision will be proposed without the deep analysis of other choices.There are eight major symptoms of groupthink such as invulnerability, irrationality, ignorance of moral principles, stereotyped and unrealistic positions, group pressure against any critical views, member’s self-censorship, unanimity tendency within a group and the mind guard which is to protect the decision from any kind of the feedback. These indicators are typical for a bad decision making process which in tern may results the inhumane decision with serious consequences. Several steps could be adopted to prevent any group from group thinking.In this case criticism should be accepted not only by members but also by a leader. Wide range of alternatives should also be taken into account as possible options. In a case of vital decisions several groups with different leaders should be established to work on the same problem. Before the final decision is made each member should discuss considerations in its unit of organisation and then provide a final response to the group. An outside expert should be invited to all meetings. One decision-maker within the group should criticise a position of the majority.In the case of consensus the group should organise the final meeting for listening and discussing any doubts against the final decision. Although these actions have also drawbacks. For instance, when growing crisis requests an immediate solution there is no time for discussions and implementing many steps for decision making. Another example might be that the risk of the leakage of vital information would significantly increases when outside specialists are involved. All in all, it seems to be clear that top priority should be given in the prevention of any policymaking unit from the group thinking.Behavioral scientists should also be involved into these processes. Example During my work in Russia a groupthink was played a crucial role because of many factors. Firstly, my colleagues were really close to each other and the company’s social policy was developed for this purpose. Therefore, we spent some days playing games and sports altogether. This resulted in the number of small close-connected teams within the group. Another point is that my boss had a top role during all the process of discussion. Therefore, I had een many examples of bad decision-making. For instance, the only criticism from experienced and old colleagues was taken into account despite obvious things that were given by young professionals. Another factor is that the small teams did know how to play games within this environment and how to speculate. From my point of view, taking into consideration the long-term period, most of the final decisions were satisfactory but insufficient. It means that the projects were performed according to the rules and practices within timelines.But it can be clearly seen that due to the lack of criticism, for example, the total cost of the projects was increased. This way if the rules and steps of good decision practice were implemented, the cost and efficiency would significantly increase. Reading 8. 2Â  C allon (1987) The development of the technology has been explained by many social scientists using different available methods but they have not taken into account the point that the issue of the technology itself can also be represented as a sociological tool for an analysis. This also leads to the changes in understanding the dynamics of technology.There are two sociological views on the dynamic of consumption, which were developed by sociologists Touraine and Bourdieu. Touraine showed that French consumers’ behavior mostly dictated by large monopolies and industry, whereas in contrast Bourdieu pointed out that competition between social classes within French society taken the first place in terms of consumption of goods and services. Therefore these theories were shown by battle between engineers of two powerful French companies in the early 1970s: Electricite de France (EDF) and Renault.Despite the fact that both of them successfully proposed the concept of an electric car (VEL), the EDF’s theory failed because of unsolved technological difficulties related to the area of science and economy of the VEL, but the Renault did survive in the market because it focuses on not only the technological factors but also on rational views. This is the controversial result, because from the sociological point of view Renault’ specialists won this battle by a chance nor by implementing genius technological ideas.This experience of engineers-sociologists is possible to use as a new methodological tool for exploring large sections of society as well as researching within the value of role of social movements in the progress of consumption. There is also a helpful tool which is named the actor network. It is the case when company’s technological strategy supported by many sections of society. It describes the dynamics of society in completely different way without using sociological explanations.Firstly, in the case of implications of radical inn ovations within a technological sector engineers must mix technical and scientific analysis with sociology. Secondly, the actors network approach is efficient because it takes into account outside factors, which are related to common concepts of systems. Example I was responsible for implementing the concept of using compressed natural gas (CNG) as fuel for private cars and municipal buses instead of regular petrol. I was focused on the public transport such as buses because of the potential reduction of pollutions as well as the decrease of the total cost of fuel consumption.Moreover, it was easier to install the necessary equipment on buses because the government agreed to subsidise the cost of these modifications. Whereas in contrast I concluded that private car owners would not agree with this idea because the Siberian region in Russia is a large area and the number of CNG filing stations was limited to only 7. Thus, it was clear for me that using CNG fuel people could not trave l between major cities which is crucial factor. This approach was based on social behavior of people and their habits. Therefore, the main target for our new policy was a municipal transport within major cities.

Free Essays on Earnest Hemingway

Harry, a writer, and his wife, Helen, are stranded while on safari in Africa. A bearing burned out on their truck, and Harry is talking about the gangrene that has infected his leg when he did not apply iodine after he scratched it. As they wait for a rescue plane from Nairobi that he knows won’t arrive on time, Harry spends his time drinking and insulting Helen. Harry reviews his life, realizing that he wasted his talent through procrastination and luxury from a marriage to a wealthy woman that he doesn’t love. In a series of flashbacks, Harry recalls the mountains of Bulgariaand Constantinople, as well as the suddenly hollow, sick feeling of being alone in Paris. Later, there were Turks, and an American poet talking nonsense about the Dada movement, and headaches and quarrels, and watching people whom he would later write about. Uneasily, he recalls a boy who’d been frozen, his body half-eaten by dogs, and a wounded officer so entangled in a wire fence that his bowels spilled over it. As Harry lies on his cot, he is aware that vultures are walking around his makeshift camp, and a hyena lurks in the shadows. Knowing that he will die before he wakes, Harry goes to sleep and dreams that the rescue plane is taking him to a snow covered summit of Kilimanjaro, the highest mountain in Africa. Its Western summit is called the Masai â€Å"Ngje Ngi,† the House of God, where he sees the legendary leopard. Helen wakes, and taking a flashlight, walks toward Harry’s cot. Seeing that his leg is dangling alongside the cot and that the dressings are pulled down, she calls his name repeatedly. She listens for his breathing and can hear nothing. Outside the tent, the hyena whines- a cry that is strangely human. Hemingway opens his story with an epigraph, a short, pithy observation about a lone leopard who sought the tip of Kilimanjaro (literally, â€Å"The House of God†). The African safari was Harry’s attempt to put his life back ... Free Essays on Earnest Hemingway Free Essays on Earnest Hemingway In â€Å"A Clean Well-Lighted Place†, Earnest Hemingway focuses on the pain of old age suffered by a man that we meet in a cafà © late one night. Through the use of dialogue, Hemingway creates three characters that symbolize the stages of life: birth, living, and death. Additionally, the tone of the story is created in three ways. First, he contrasts light and dark to show the difference between the difference between this man and the young people around him. Secondly, he uses the old man’s deafness as an image of his separation from the rest of the world. Lastly, Hemingway uses the image of â€Å"nada† or nothing. Hemingway’s tone and choice of language leaves the reader feeling that they too cannot escape from the doldrums of the â€Å"dead† years of their own life. Through the language of dialogue, three characters emerge creating a symbolic illustration of the progression of life. The young waiter states, â€Å" I have confidence, I am all con fidence†(258). He displays his eagerness to conquer the world. When we are young, we live for today, for ourselves, without regard for what the future may hold. Tomorrow is a dream; tomorrow is something left to the old. However, in all his confidence he lacks patience and understanding, which can only come with the experience of life. Because of this lack of experience, he is not capable of compassion for the old man â€Å"You have youth confidence and a job† the older waiter replies (258). The older waiter symbolizes the â€Å"living† stage of life. He is filled with despair, but not yet completely devoid of hope. He is uncertain of what the rest of his life may bring, but a modicum of hope still exists. The old waiter has the omniscient view of the three progressions of life. He has lived beyond his â€Å"birth† stage, is teetering in the â€Å"living† stage, and through the unfolding life of the old man, is painfully aware of the future. Is it f ear of growing old, the loneliness, or despair, whi... Free Essays on Earnest Hemingway Harry, a writer, and his wife, Helen, are stranded while on safari in Africa. A bearing burned out on their truck, and Harry is talking about the gangrene that has infected his leg when he did not apply iodine after he scratched it. As they wait for a rescue plane from Nairobi that he knows won’t arrive on time, Harry spends his time drinking and insulting Helen. Harry reviews his life, realizing that he wasted his talent through procrastination and luxury from a marriage to a wealthy woman that he doesn’t love. In a series of flashbacks, Harry recalls the mountains of Bulgariaand Constantinople, as well as the suddenly hollow, sick feeling of being alone in Paris. Later, there were Turks, and an American poet talking nonsense about the Dada movement, and headaches and quarrels, and watching people whom he would later write about. Uneasily, he recalls a boy who’d been frozen, his body half-eaten by dogs, and a wounded officer so entangled in a wire fence that his bowels spilled over it. As Harry lies on his cot, he is aware that vultures are walking around his makeshift camp, and a hyena lurks in the shadows. Knowing that he will die before he wakes, Harry goes to sleep and dreams that the rescue plane is taking him to a snow covered summit of Kilimanjaro, the highest mountain in Africa. Its Western summit is called the Masai â€Å"Ngje Ngi,† the House of God, where he sees the legendary leopard. Helen wakes, and taking a flashlight, walks toward Harry’s cot. Seeing that his leg is dangling alongside the cot and that the dressings are pulled down, she calls his name repeatedly. She listens for his breathing and can hear nothing. Outside the tent, the hyena whines- a cry that is strangely human. Hemingway opens his story with an epigraph, a short, pithy observation about a lone leopard who sought the tip of Kilimanjaro (literally, â€Å"The House of God†). The African safari was Harry’s attempt to put his life back ...

Cool Foods Assignment Example | Topics and Well Written Essays - 2000 words

Cool Foods - Assignment Example While the first part of the report details the areas which the management has to have a thorough review, the later part describes the relative merits and demerits of the application of the modern quality standards. The report is concluded with an outlook of the future of the company and the recommendations that may be considered for driving the company towards an accelerated growth. While the company has already established a clear lead in the market, it becomes important that such a position is retained and at the same time the growth potential of the company is made use of. For this purpose, the company should have a clear business focus in the following two broad areas that determines the outstanding characteristics of any manufacturing enterprise. The areas are: With clear policies on the above areas the company would be able to achieve the maximization of the manufacturing platform which is at the root of the success of any organization. Apart from the above the company should also focus on the enhanced raw material sourcing facility for a drastic reduction in the manufacturing costs. Delivering outstanding customer service is an essential part of any market development exercise. In this area the company may look into the following areas which will enable the company to sustain the customer leadership established by the company: New product innovation and bringing them into the market before the competitors is the basic element in any marketing strategy. Hence much depends on the number of new premium and quality products that the company is able to focus on will further increase the market share of the company Brand Portfolio management is an area which needs the management's attention to increase the brand loyalty of the customers to the existing brands and promoting new and attractive brands to expand the market for the company's products The company can look into new streams of business in the areas of Dairy Products - Milk, Cultured, Cheese and Grocery products - Flour, Pasta, Spreads, Oils, Cake Mixes with a possibility to later on integrate these new streams of businesses with the existing Bakery Stream Another area that can be looked into the establishment of 'Cool Food Fresh' and Cool Food Home Ingredients' to market the existing as well as the new streams of products in the existing and newly expanded markets where the company can introduce new products derived out of product innovations in any of the business streams identified. Market expansion to unexplored countries and markets with long shelf life products is clearly another area the company can co

Early Modern Architecture Essay Example | Topics and Well Written Essays - 2000 words

Early Modern Architecture - Essay Example While he was working under Behren, Mies developed a design approach that was basically based on advanced structural techniques and Prussian classicism. While still conducting his discovery on architecture he developed sympathy for the aesthetic credos of both Dutch De Stijl group and Russian Constructivism. He also borrowed from the post and lintel construction of Karl Friedrich Schinkel for his designs in steel and glass. In 1923 Mies worked with a new magazine called G which started that every year in the month of July. His architectural philosophies are greatly recognized and were a major contribution in the late 1920s and 1930s as artistic director of the Werkbund-sponsored Weissenhof project and as a director of the Bauhaus (Cohen, 2006). Mies is famously known for his dictum ‘Less is More’ and he attempted to create neutral, contemplative spaces through an architecture that was based on structural integrity and material honesty. After ages spanning twenty years of his life, Mies was able to eventually achieve his vision of a monumental ‘skin and bone’ architecture. Through his dedication, commitment, passion and hard work his later works provide a fitting denouement to a life dedicated to the idea of a universal, simplified architecture. After World War 1, he developed the interest in the skyscraper which eventually led to him studying it and he designed two innovative and ingenious steel framed towers encased in glass. One of the critically acclaimed skyscrapers was the Friedrichstrasse which was designed in 1921 for a competition albeit it was never built but it drew a lot of critical praise and it even foreshadowed his skyscraper designs of the late 40s and 50s. The very same year he desi gned the Friedrichstrasse so did his marriage end and he changed his name.